Swachh Bharat Urban @SwachhBharatGov Nov. 28, … JOIN SB MISSION. Our Vision. Our Vision. The Swachh Bharat Mission - Urban Municipal solid waste management (SWM) is one of six components covered under the SBM-U, referring to a systematic process that comprises of waste segregation and storage at source, primary collection, secondary storage, … The cities and towns which have been declared ODF stood at 22 percent and the urban wards which have achieved 100 percent door-to-door solid waste collection stood at 50 percent. In rural areas "SBM - Gramin" was financed and monitored through the Ministry of Drinking Water and Sanitation; whereas "SBM - urban" was overseen by the Ministry of Housing and Urban Affairs. About Swachh Bharat Mission(SBM) To accelerate the efforts to achieve universal sanitation coverage and to put focus on sanitation, the Prime Minister of India, Shri Narendra Modi, launched the Swachh Bharat Mission on 2nd October, 2014. ", http://accountabilityindia.in/sites/default/files/pdf_files/SBM.pdf, "Rs 530 Cr Spent In Two Years On Swachh Bharat Mission Media Advertisements: RTI", "The elimination of open defecation and its adverse health effects: a moral imperative for governments and development professionals", "Why alluvial flood plains of north Bihar need alternative sanitation system", "Swachh Bharat Abhiyan: Why India's toilet data is too good to be true", "Swachh Bharat Abhiyan should aim to stamp out manual scavenging", "Census raises stink over manual scavenging", Lived Realities of Women Sanitation Workers in India: Insights from a Participatory Research Conducted in Three Cities of India, CONSULTATION ON THE CONTRIBUTION OF SWACHH BHAARAT MISSION TOWARDS ACHIEVING SDG-6 IN INDIA FOR THOSE FURTHEST BEHIND, Heritage City Development and Augmentation, Remunerative Approach for Agriculture and Allied sector Rejuvenation, https://en.wikipedia.org/w/index.php?title=Swachh_Bharat_Mission&oldid=1002435844, Pages with non-numeric formatnum arguments, Short description is different from Wikidata, All Wikipedia articles written in Indian English, Articles with unsourced statements from June 2020, Wikipedia articles needing clarification from February 2015, Official website different in Wikidata and Wikipedia, Creative Commons Attribution-ShareAlike License, current_status = Phase 1 Ended, Phase 2 launched. The performance of each city is evaluated on six parameters: According to the dashboards maintained by respective ministries, more than 100 million individual household level toilets have been constructed in rural areas, and 6 million household toilets in urban areas. It was launched as part of the Swachh Bharat Abhiyan, which aimed to make India clean and free of open defecation by 2 October 2019. [73], A study by economists concluded that the construction of toilets under the program led to a reduction in incidence of sexual assault against women. To accelerate the efforts to achieve universal sanitation coverage and to put the focus on sanitation, the Prime Minister of India had launched the Swachh Bharat Mission on 2nd October 2014. About SBM. The Mission Coordinator for SBM is Secretary, Department of Drinking Water and Sanitation (DDWS), Ministry of Jalshakti with two Sub-Missions, the Swachh Bharat Mission (Gramin) and the Swachh Bharat Mission (Urban). It hoped that after there are enough toilets in every household in the nation men and women will no more try out open defecation. The Government of India (GOI) launched the Swachh Bharat Mission (Urban) [SBM (U)], with the vision of ensuring hygiene, waste management and sanitation across the nation, as a tribute to Mahatma Gandhi on his 150 th birth anniversary, to be celebrated in the year 2019. It is India's largest cleanliness drive to date with three million government employees and students from all parts of India participating in 4,043 cities, towns, and rural communities. PM Narendra Modi for revamp of urban governance. [15], Open defecation and contamination of drinking and bathing water has been an endemic sanitary problem in India. Though behavioral change is one of the goals of the mission, only 1% of the mission’s outlay was spent on education and awareness. The objectives of the mission are mentioned below: Elimination of open defecation Dashboard - Overall ... Swachh Bharat Activity. However, there was no improvement in the health of children. Swachh Bharat Mission: Urban Areas • The mission aims to cover 1.04 crore households, provide 2.5 lakh community toilets, 2.6 lakh public toilets, and a solid Source- ZeeBiz . They both kept a track of toilets constructed and funds spent. Find out more. The Swachh Bharat Mission is being executed by two different ministries — the Ministry of Drinking Water and Sanitation for rural areas and the Ministry of Housing and Urban Affairs for urban … It hoped that after there are enough toilets in every household in the nation men and women will no more try out open defecation. Over 7 million toilets constructed in urban areas under Swachh Bharat Mission: Kant outlookindia.com. Swachh Bharat Mission is a major initiative of Hon’ble Prime Minister. The Swachh Bharat Mission-Urban aims to fulfil the objective of 100% Open Defecation Free status in all Urban Local Bodies (ULBs) in the country by 2019. [35] India has made rapid progress in ending open defecation across the Country which is having a huge impact on improving water, sanitation and hygiene (WASH). Photo Gallery. About. [80], By adding millions of on-site sanitation systems and not considering fecal sludge management, it will further add to pollution of the rivers in India. Swachh Bharat is the largest cleanliness drive in the history of India, and one of it aims to eradicate open defecation. [16][17] In 2014, India was the country with the highest number of people practicing open defecation, around 530 million people. Swachh Bharat Urban @SwachhBharatGov Jan. 22, 2021 1 min read Salute to the efforts of our frontline workers during the #Covid19 pandemic! In larger prospect, ODF flagship is taken ahead by ODF+ and ODF++. But, the journey to attain sustainable sanitation doesn't end here. In English, it translates to "Clean India Mission". [83][81] No part of the Central Government’s allocation was spent on awareness generation at the grass roots.[81][83]. Swachh Bharat Mission (Urban) Coming to Swachh Bharat Mission (Urban), it is under the Ministry of Urban Development and is commissioned to give sanitation and household toilet facilities in all 4041 statutory towns with a combined population of 377 million. The Narendra Modi government must revisit and restructure Swachh Bharat Mission–Urban (SBM-U) to address sanitation vulnerabilities underscored through Covid-19 by (i) improving basic shared infrastructure and hygiene, (ii) expanding waste treatment and (iii) protecting sanitation workers. A formal sanitation programme was first launched in 1954, followed by Central Rural Sanitation Programme in 1986, Total Sanitation Campaign (TSC) in 1999 and Nirmal Bharat Abhiyan in 2012. [10], The government provided subsidy for construction of nearly 110 million toilets between 2014 and 2019,[11][3] although some Indians especially in rural areas choose to not use them. This will entail providing access to clean and usable toilet facilities for the citizens. [36] For improving solid waste management, cities were encouraged to prepare detailed project reports that are bankable and have a financial model. The Swachh Bharat Mission (SBM) has changed the behaviour of hundreds of millions of people with respect to toilet access and usage. The report stated that "Barriers due to physical disabilities, social/economic disparities, geography, sexual orientation, gender and caste were not addressed. Swachh Bharat Quiz Material; Login . More and more toilets have been built through the years, and the need for proper maintenance has been addressed with Swachh Bharat Urban (SBM Urban). 2.5 lakh community toilets, 2.6 lakh public toilets, and a solid . Swachh Bharat Quiz Material; Login . From later dates the following public icons & celebrities were nominated as National Brand Ambassadors by Prime Minister Modi to join and support the Swachh Bharat Mission: Prime Minister Modi nominated a number of organisations in October 2014 to be "brand ambassadors", including the, A Swachh Bharat Run, attended by 1,500 runners, was organized at the, Inspired by the Clean India Mission, a robot named Swachh Bot was built by a maker community in, Municipal solid waste, processing, and disposal of solid waste, Information, education and communication, and, This page was last edited on 24 January 2021, at 13:01. [4], Swachh Bharat Abhiyan is expected to cost over ₹620 billion (US$8.7 billion). Swachh Bharat Mission for Urban Areas The program includes the elimination of open defecation, conversion of unsanitary toilets to pour flush toilets, eradication of manual scavenging, municipal solid waste management and bringing about a behavioral change … [91]:7, A report by WSSCC in 2019 found that the impact of the SBM for the most vulnerable was limited. What is Individual Household Latrine Scheme? SBM (Urban) is being implemented by the Ministry of Housing and Urban Affairs (MHUA). In case you haven't seen it yet, check out The Ultimate Swachh Bharat Workout, Mission Budget, Allocation, Targets and Fund Release, Septage Management-Practitioner's Guide-English, Septage Management-Practitioner's Guide-Hindi, State Nodal Officers for Portal Contact List, SBM Officer Contact Details and Planned IHHL, Work Commenced/Completed Public And Community Toilet, Empanelment of Agencies/List of Suppliers, Waste to Energy Plants Equipment Suppliers, Advisory on Decentralized Processing of Organic Waste, Case Study-Transforming Urban Landscape of India, Design and Costing of different Technologies, Training Module for Sanitary Workers on Cleaning of Sewers and Septic Tanks, Equipment and Workforce Norms for Managing Waterborne Sanitation in India, SBM Advisory on Sewage Mangement Practices, Ensuring Safety of Sanitation Workers A ready reckoner for ULBs, Frontline Stories of Resilience Flipbook-English, Frontline Stories of Resilience Flipbook-Hindi, Primer of Faecal Sludge Septage Management, One Home One Toilet by Shelter Associates, SBM- Integration of the Informal Recycling Sector, Conservation in Life Style-Indian Heritage, Waste to Wealth Technologies - Ministry of Food Processing Industries, Video Tutorial (No Cost Data Collection Tool). They aim to construct 12 million toilets in villages. [63][64], Swachh Bharat Mission (SBM) Mobile app is being used by people and Government organisations for achieving the goals of Swachh Bharat Mission. The Swachh Bharat Mission (Urban) guidelines were brought out in October 2014 to provide states and cities with a road map for implementing the SBM-Urban components. The Prime Minister of India launched the Swachh Bharat Mission on 2nd October, 2014. The Mission Coordinator shall be Secretary, Department of Drinking Water and Sanitation (DDWS), Ministry of Jalshakti with two Sub-Missions – the Swachh … The mission was implemented with a target driven approach; villages, districts, towns and cities and even states declared themselves open defecation free (ODF) based on achievement of construction targets. Swachh Survekshan (Cleanliness survey) is an annual survey of cleanliness, hygiene and sanitation in cities and towns across India. Swachh Bharat Abhiyan: What are the barriers for toilet construction Ability to raise the initial funds, lack of space in urban slums and lack of awareness is hampering the sanitation programme With the goal of making India open-defecation free by 2019, the NDA government launched the Swachh Bharat Abhiyan (SBA) programme in 2014. Read Swachh Bharat Abhiyan essay here. SwachhBharat-MissionHaryana. [23] The rural household toilet coverage in India increased from 1% in 1981 to 11% in 1991, to 22% in 2001, to 32.7% in 2011. Swachh Bharat Quiz Material; Login . [22][38] The World Bank provided a US$1.5 billion loan and $25 million in technical assistance in 2016 for the Swachh Bharat Mission to support India's universal sanitation initiation. It consists of two sub-missions – Swachh Bharat Mission (Gramin) which will be implemented in rural areas, and the Swachh Bharat Mission (Urban), which will be implemented in urban areas. The number of Swachhagrahi volunteers working across urban local bodies rose to 20,000, and those working in rural India rose to more than a lakh. One of the key objectives of the Swachh Bharat Mission is to ensure its sustainability by strengthening the capacities of the stakeholders, by familiarizing them with new concepts in the field of sanitation and waste management.This portal draws from the leading practices in sanitation sector and introduces these to municipal functionaries who are at the forefront of delivering objectives of the Swachh Bharat Mission … [81] Allocations for other sectors were also drastically reduced. Together, they aim to achieve Swachh Bharat by 2019, as a fitting tribute to Mahatma Gandhi on his 150th Birth Anniversary. [60] The Ministry of Railways planned to have the facility of cleaning on demand, clean bed-rolls from automatic laundries, bio-toilets, dustbins in all non-AC coaches. It is our country. Phase 2 will be implemented between 2020–21 and 2024-25.[2]. Innovative IEC Activities, Such As Nukkad Natak, This is what every Collector needs to do..and does... Bharat will be Swachh...swachhbharat. Key Points. Consequently, 4,234 cities and more than 600,000 villages across the country have declared themselves open defecation free (ODF).[70]. [34] Since 2014, the Government of India, has made remarkable strides in reaching the Open Defecation Free targets. Swachh Survekshan, conducted by MoHUA since 2016, is the world’s largest urban sanitation and cleanliness survey. [3] The objectives of the first phase of the mission also included eradication of manual scavenging, generating awareness and bringing about a behavior change regarding sanitation practices, and augmentation of capacity at the local level. Swachh Bharat Urban @SwachhBharatGov Jan. 22, 2021 1 min read Salute to the efforts of our frontline workers during the #Covid19 pandemic! The mission seeks to attain Mahatma Gandhi vision of a ‘Clean India’ by his 150th birthday in 2019. The number of schools with separate toilet facilities for girls rose from 0.4 million (37 percent) to almost one million (91 percent).[67]. [74], Data from the National Family Health Surveys (NFHS) demonstrate the increase in access to improved sanitation due to SBM. [80], Constructing toilets became the mission's singular focus, even though the core objectives were elimination of open defecation and improving solid waste management. Swachh Bharat Mission Urban. Around 3 crore frontline workers will be vaccinated in the 1st phase of the #LargestVaccineDrive. They aim to construct 12 million toilets in villages. Swachh Bharat Mission (SBM), Swachh Bharat Abhiyan (SBA), or Clean India Mission is a country-wide campaign initiated by the Government of India in 2014 to eliminate open defecation and improve solid waste management (SWM). Swachh Bharat Mission Urban – Gujarat Gujarat Municipal Finance Board Office, Board Nigam Area, Sector 10-A, Gandhinagar-382010 sbm-urban@gujarat.gov.in 079-23258341 [6][7][8][9], As part of the campaign, volunteers, known as Swachhagrahis, or "Ambassadors of cleanliness", promoted indoor plumbing and community approaches to sanitation (CAS) at the village level. Swachh Bharat Mission-Urban ODF. Though a significant part of the country is declared ODF free, the concern now shifts to maintaining that status in the rural area with Swachh Bharat Gramin (SBM G). The Swachh Bharat Mission-Urban aims to fulfil the objective of 100% Open Defecation Free status in all Urban Local Bodies (ULBs) in the country by 2019. We should all collectively support this Swachh Bharat initiative & urge every Indian to join us. Nearly three years have passed since then and the Mission directorate has taken a variety of initiatives to help cities to accelerate their progress of implementation. In News: Capital city of Odisha, Bhubaneswar, has earned the Open Defecation Free (ODF) ++ status Background Swachh Bharat Mission [25][26][27][28] A limited randomized study of eighty villages in rural (Madhya Pradesh) showed that the TSC programme did modestly increase the number of households with latrines, and had a small effect in reducing open defecation. The estimated cost is Rs 62,009 crore over five years with the centre’s share of assistance being Rs 14,623 crore. It served as a great initiative … Swachhta Pledge. The second phase of the mission aims to sustain the open defecation free status and improve the management of solid and liquid waste. This will entail providing access to clean and usable toilet facilities for the citizens. In addition, nearly 6 million community and public toilets have also been constructed in the urban areas. Ministry of Housing and Urban Affairs. The Swachh Bharat Mission of urban areas aims to cover almost 1.04 crore households in order to provide them 2.6 lakhs of public toilets, 2.5 lakhs of community toilets together with the solid wastes management in every town. A cleaner India will be a healthier India. The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi by Prime Minister Narendra Modi. Objectives of Swachh Bharat Mission. [68] 35 states/Union Territories, 699 districts and 5.99 lakh villages were declared Open Defecation Free (ODF) by 25 September 2019. #MyCleanIndia Read more. Swachh Bharat is the largest cleanliness drive in the history of India, and one of it aims to eradicate open defecation. Swachh Bharat Abhiyan translates to Clean India Mission. For this the government of India is bringing awareness to the people through advertisements. He gave the mantra of ‘Na gandagi karenge, Na karne denge’. Swachh Bharat Mission Urban Address : 224, Kebele 13/14, Woreda 07, Arada Sub-City, Near Bel Air Hotel, Aware, Addis Ababa, Ethiopia Working : 9:30 am and 11:30 am on all working days, (Mondays to Fridays) except Holidays. SWACHH BHARAT MISSION URBAN Ministry of Housing and Urban Affairs NAGAR ZE PASS PASS AREA MO "ALA AREA SCHOOL Z: PASS Add Add N. Follow Us On:- HOME State:- Of v District:- I-IL Bs Name: Ministry of Housing and Urban Affairs GO Overall SBM CITY PROFILE GFC starRatna Integrated City Profile Mah imam SS2019 Awards Download City Profile ODF/ODF+,'ODF+ 000010 - mahima Update … 6) Swachh Bharat Abhiyan Rural and Swachh Bharat Abhiyan Urban function under Ministry of Drinking Water and Sanitation and Ministry of Housing and Urban Affairs respectively. 7) The progress of the campaign is monitored in real-time by data collected from government agencies and associated NGOs. [86] Researchers found divergence between findings of the National Family Health Survey (NFHS) and National Annual Rural Sanitation Survey (NARSS); both conducted by the Government only a few months apart. Swachh Bharat Mission. Address : 224, Kebele 13/14, Woreda 07, Arada Sub-City, Near Bel Air Hotel, Aware, Addis Ababa, Ethiopia; Working : 9:30 am and 11:30 am on all working days, (Mondays to Fridays) except Holidays. [71] World Health Organization (WHO) has in its report stated that at least 180,000 diarrhoeal deaths were averted in rural India since the launch of the Swachh Bharat Mission. Swachh Bharat Mission-Urban (SBM-U) has achieved its target of creating Urban India Open Defecation Free (ODF). [5], The mission was split into two: rural and urban. Swachh Bharat Mission (SBM) Mobile app is being used by people and Government organisations for achieving the goals of Swachh Bharat Mission. As mentioned, one of the main goals of Swachh Bharat Urban campaign is to ensure that open defecation is reduced to the maximum, mainly in rural India. Of the nearly 150 thousand metric tonnes of solid waste generated in urban areas, 65% is being processed. [82][83] Most of the allocation for the category, “information, education and communication”, that was to be used for awareness generation was spent towards print, radio and television advertisements. [67] It was 90% in August 2018. Swachh Bharat Mission Urban – Gujarat Gujarat Municipal Finance Board Office, Board Nigam Area, Sector 10-A, Gandhinagar-382010 sbm-urban@gujarat.gov.in 079-23258341 Swachh Survekshan (Cleanliness survey) is an annual survey of cleanliness, hygiene and sanitation in cities and towns across India. Swachh Bharat Abhiyan aims to accelerate the efforts to achieve universal sanitation coverage. Swachh Bharat Mission (Urban) was launched on 2nd October 2014, for a period of 5 years, in order to make the all Urban Local Bodies (ULBs) 100% Open Defecation Free and help them achieve 100% Solid Waste Management. In News: Capital city of Odisha, Bhubaneswar, has earned the Open Defecation Free (ODF) ++ status Background Swachh Bharat Mission It was launched as part of the Swachh Bharat Abhiyan, which aimed to make India clean and free of open defecation by 2 October 2019. However, their appropriateness for the local context was not considered in the haste of achieving construction targets. [85] Besides the toilet itself being inaccessible, the containment structure is also inundated with flood waters making it unusable. The overall mission has two sub-missions i.e. It claimed to have provided millions of people access to toilet and brought about a change of behavior towards its usage. [85], Even though elimination of open defecation was the core objective of the mission, it was never monitored by either of the Ministries. Flash News. Swachh Bharat Urban @SwachhBharatGov. All cities and towns in Telangana become totally clean, sanitized, healthy, liveable, ensuring and sustaining good public health and environmental outcomes for all citizens, with a special focus on hygienic and affordable sanitation for the urban poor and women”. Remember Me Threads; Last threads posted. Urban areas of 35 states / UTs have become ODF and certified through third-party verification. Though this was at odds with the Indian government's claim in 2019 that 95% of rural households had access to toilets, NSO's numbers still indicated a significant improvement over the situation during the previous survey period in 2012, when only 40% of rural households had access to toilets. "[92], a country-wide campaign to eliminate open defecation and improve solid waste management in India, Selected public figures and brand ambassadors, Swachh Survekshan annual cleanliness survey, sfn error: no target: CITEREFMridula_SinhaDr._R.K._Sinha2016 (, Ministry of Drinking Water and Sanitation, Institute of Chartered Accountants of India, List of cleanest railway stations in India, "Swachh Bharat Mission (Grameen) Phase 2 launched with an outlay of Rs 1.4 lakh crore", "Swachh Bharat Mission Phase II guidelines released", "An Indian village's fight to take the 'poo to the loo, "Satyagraha to Swachhagrah: Narendra Modi addresses rally in Champaran", "Swachh Bharat Mission - Gramin, Department of Drinking Water and Sanitation, Ministry of Jal Shakti", "Swachh Bharat campaign should become mass movement: Narendra Modi", "PM reviews preparations for launch of Mission Swachh Bharat", "Swachh Bharat: PM Narendra Modi launches 'Clean India' mission", https://edition.cnn.com/2019/10/05/asia/india-modi-open-defecation-free-intl-hnk-scli/index.html, "Changes in open defecation in rural north India: 2014 – 2018 | 231", "Swachh Bharat Mission: other name for coercion and deprivation", "Dalits, Adivasis Most Likely to Face Coercion to Stop Open Defecation, Study Finds", https://www.downtoearth.org.in/news/waste/despite-toilets-in-place-a-quarter-of-rural-population-stuck-to-open-defecation-62770, "Open Defecation and Childhood Stunting in India: An Ecological Analysis of New Data from 112 Districts", "India has 60.4 per cent people without access to toilet: Study", "MDWS Intensifies Efforts with States to Implement Swachh Bharat Mission", "Swachh Bharat Abhiyaan: Government builds 7.1 lakh toilets in January", "India, World Bank sign $1.5 billion loan pact for Swachh Bharat Mission", "Budget 2016: Swachh Bharat Abhiyan gets Rs 9,000 crore", "Restructuring of the Nirmal USA Abhiyan into Swachh Bharat Mission", "Nirmal Bharat Abhiyan failed to achieve its desired targets: CAG jdjgjfi", "Salient Features of Nirmal Bharat Abhiyan", "The Effect of India's Total Sanitation Campaign on Defecation Behaviors and Child Health in Rural Madhya Pradesh: A Cluster Randomized Controlled Trial", "An Open Letter in response to the World Development Report 2019", India: Unrealistic approach hampers rural sanitation programme, Nirmal Gram Puraskar: A Unique Experiment in Incentivising Sanitation Coverage in Rural India, https://www.unicef.org/india/what-we-do/ending-open-defecation, http://swachhbharaturban.gov.in/writereaddata/SBM_Guideline.pdf?id=21p7e0nz1uh2jyhx, "PM Modi's 'Swachh Bharat Abhiyan' set for mega launch Thursday; schools, offices gear up for event", "Modi government mobilises Rs 370 crore under Swachh Bharat Kosh", "PM Modi's Swachh Bharat Abhiyan: Anil Ambani dedicates himself to the movement", "18 Telugu icons named ambassadors for Swachh Bharat", "18 Telugu People as Swachh Bharat Ambassadors | 9 people each in AP and Telangana as Swachh Bharat Ambassadors", "Lakshmi Manchu Is Telangana Swachh Bharat's Brand Ambassador", https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/government-ropes-in-shilpa-shetty-as-swachh-bharat-brand-ambassador/articleshow/57328754.cms#:~:text=The%20government%20has%20roped%20in,people%20from%20littering%20on%20roads, MCG announces Shekhar Gurera as official Brand Ambassador, "पार्षदों ने उठाए सवाल- अब निगम के पास जिम्मा, फिर क्यों नहीं हो रही सफाई? [87], There is skepticism about the success of SBM which relates to sanitation workers. Toggle navigation MENU About SBM (Urban) Dashboard . User Login. 500 million people have stopped defecating in the open since 2014, down from 550 million to less than 50 million today. Swachh Bharat Mission (SBM), Swachh Bharat Abhiyan (SBA), or Clean India Mission is a country-wide campaign initiated by the Government of India in 2014 to eliminate open defecation and improve solid waste management (SWM). An urban area faces two major challenges — disposal of solid waste and sewerage/liquid waste. #MyCleanIndia #WorldTourismDay2020 [80] Therefore, the reality reported by independent surveys was very different from that reported by Government sponsored surveys. User Login. In 2014, Prime Minister Narendra Modi launched the Swachh Bharat (Clean India) campaign. The Mission Coordinator shall be Secretary, Department of Drinking Water and Sanitation (DDWS), Ministry of Jalshakti with two Sub-Missions – the Swachh Bharat Mission (Gramin) and the Swachh Bharat Mission (Urban). Sri Arvind Kumar, IAS . The core objectives of the first phase of the mission were to reduce open defecation and improve management of municipal solid waste in both urban and rural areas. Welcome To Swachh Bharat Mission - Swachh Maharashtra Abhiyan . [88][89][90] The people who make India clean, the sanitation workers, remain "invisible in the participation, process or consequences of this national level movement". [35] Even with these impressive figures, it is vital that social and behavioural change communication approaches keep pace with the service delivery to ensure that families receiving toilets continue to use them regularly. ] Allocations for other sectors were also drastically reduced infrastructure in schools Swachh Mission! 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